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For years, Toyota has been an innovator of new technologies. With millions of sales of the Prius under its belt, we'd have to say they know a thing or two about bringing new products to market. The latest tech they've experimented with is hydrogen power, as seen with the 2016 Mirai.

The Mirai bridges the gap between sustainable vehicles and petrol models by alleviating some of the concerns of the former with the…

While reliability is a sizeable part of Toyota's reputation for greatness, so are its hybrids. As of our writing, the Japanese automaker has seven, of which four are a member of the esteemed Prius family. Now through June 1st, you can get a fantastic deal on one of these popular models right here at Hoffman Toyota.

The Prius and its family members are recognizable in any form, and on any road. With a maximum…

Attention families and lovers of eco-conscious models! There is a new hybrid sheriff in town, and it happens to be one of our Hartford, CT driver's favorite models. We're talking about the Toyota RAV4, of course, which will arrive for the 2016 model year all-new.

The new RAV4 comes with an exciting new design, with an aggressive front end more reminiscent of new models like the 2016 Avalon and Corolla. The real kicker…

A midsize SUV is usually the best pick for families or those who need ample cargo and towing capacity. We're pleased to announce that in that vein, the Toyota Highlander has it all, and more. With muscular presence and all the capability you could ask for, it's no wonder so many drivers in Hartford, CT are choosing this model.

The Highlander's form combines athletic looks and function. With integrated roof rails available…

Whether you drive a Camry, Corolla, or RAV4, there's one thing they all have in common. They each require regular maintenance in order to retain the high odometer miles and years of reliable service they're all known for. Luckily, there's a solution for that: the ToyotaCare package, a cost-free maintenance plan.

ToyotaCare ensures the longevity of your vehicle with regular, six-month service for the first two years you own your vehicle. This…

While Toyota's lineup of trucks is renowned for its bullet-proof reputation for reliability, the TRD-Pro lineup takes it to the next level. These pickups are renowned for not only having all the power and hauling capabilities of the Tacoma and Tundra, but for their off-road chops.

To put things in perspective, Toyota called on off-road champs Ryan Milen and Andy Bell to put the TRD Pro to the ultimate test: scaling the ashen, pumice-strewn…

Since its update in 2012, Toyota's largest sedan, the Avalon, has enjoyed quite a run of popularity, and head turning. A benefactor of the brand's recent push to make their cars more dynamic than ever before, we're excited to see this car winning so many hearts and minds. Better yet, it's going to look even better in 2016.

Sauntering out under the lights at this month's Chicago Auto Show, the…

While much of our focus here at Hoffman Toyota is on our latest lineup, we also offer a fantastic selection of used cars, as well. Now that the 2015 models have arrived, our pre-owned Toyotas are being offered at some of the best price points you'll find.

One model we can't get enough of is the Camry. With a new model arriving in showrooms for this model year, pre-owned iterations, such as the…

Fresh off its generational update for the 2014 model year, we're pleased to say that the 2015 Toyota Corolla is still winning the hearts and minds of compact segment drivers everywhere. With sportier styling, even better fuel economy and some segment exclusive features, we can say with certainty that this model really #BringsTheMagic.

Whether the allure of its sporty new wheels, dynamic new face, or bulletproof reputation for reliability is what draws you in…

Wherever you look in the new Toyota lineup, you'll find reliability and longevity everywhere. These models are made to last a long time, and when it comes to the Japanese automaker's trucks, they're made to retain their toughness in a way not many other trucks can boast.

Recently, Toyota embarked on a variant of their popular Tacoma pickup called the TRD Pro, a truck that doesn't just uphold the potent legacy…